About Sonia Talati
CEO and Founder
I've always loved a good story.
Chances are that if you’re reading this, you probably love a good story, too.
Story I began my career as a video journalist, carrying around a 35-pound camera and filming every story that came my way in small towns across America.
Once I nailed that, I decided to broaden my storytelling skill set to include writing.
I had a background in economics, so I focused on business journalism at Columbia University’s Graduate School of Journalism.
I WAS HUNGRY TO TELL DRY STORIES IN A HUMAN WAY.
I learned that at the center of every business story is a slew of successes and challenges. It’s about people working with people to create new solutions. That fascinated me and I wanted to write about it.
Did I Succeed?
Well, yes. I wrote for The Wall Street Journal and then went on to have my own column at its sister publication, Barron’s.
My column, called Penta, advised those with $5 million or more in net worth on investments and lifestyle.
While I was writing this column, I was living in New York City and looking out at the Top of the Rock.
It felt like I living the dream!
I thought I was doing all I could with my stories, but
I noticed there was a gap between my reader’s succession, estate, and wealth transfer plans and their actual success.
It seemed like people didn’t talk enough about core values and legacy goals with future generations.
It wasn't their fault.
I looked more into it and discovered there was no one guiding people through a discovery process about their core values and legacy goals—without having a stake in their financials. My readers were alone in caring about their true desires and long-term success.
This was a glaring problem to me that needed a solution.
So I thought to myself, I'm good at listening to people, engaging with their stories, and have business experience to start helping them one-on-one with what I know best: storytelling.
Using my insight from my readers, my journalism experience, and gusto to solve this problem, I ventured off to create a new industry, legacy consulting services empowered by stories.
Stories are the single most powerful tool out there to lead the conversation.
When sharing stories, people empathize and all of a sudden understand the depth of an individual, family, or business’s values and where their goals come from.
I've seen decade-old communication gaps bridge before my own eyes.
I feel like I've cracked the code!
MY CLIENTS ARE WONDERFUL PEOPLE.
They are individuals, families, and businesses who want to tell their stories professionally, so they can create powerful ripple effects on the lives of those around you. They live all over the country and each have unique stories that are worth capturing.
